MEN LEVEL UP THEIR SLEEPWEAR GAME

Men are increasingly investing in their nighttime wardrobe, moving beyond minimal attire and mirroring women's refined pajama trends. This shift is fueled by the continued popularity of athleisure, the style influence of favorite sports stars, and a growing nostalgia for classic sportswear-inspired licensed collections.

Brands like Derek Rose and Zimmerli are responding by offering sophisticated sleepwear that blends streetwear aesthetics with traditional silhouettes, featuring oversized fits and comfortable fabrications reminiscent of everyday loungewear and athleisure. Additionally, resort-inspired sleep sets, designed for both nighttime comfort and daytime cool, are gaining traction, reflecting the desire for versatile pieces.