THE WHITE LOTUS EFFECT

Linen resort set from VRG GRL

Inspired by the surge in travel and the aspirational lifestyles of shows like 'The White Lotus,' sleep collections are embracing resort wear aesthetics. A significant trend is the emergence of lightweight and easily packable coordinated sets that prioritize both versatility and inherent value for the consumer. These 'dayjama'-inspired pieces artfully capture the relaxed yet chic ambiance of on-screen resort living, often featuring destination-inspired prints and classic silhouettes that effortlessly transition from lounging poolside to comfortable bedtime attire.

Brands are strategically approaching the design of sleepwear with this dual functionality in mind, effectively blurring the lines between sleep and resort wear. A prime example is Anthropologie’s Celandine label, which offers breathable and stylish mix-and-match sets that underscore both practicality for travel and a refined sense of style. This innovative approach caters to consumers seeking adaptable and fashionable pieces that enhance their travel experiences and everyday comfort alike.